Waitemata District Health Board Releases A 'World-First' Patient Safety Video Featuring An Alien and A Few Familiar Faces
When an alien called Ghoumash crash lands his spaceship into the Waitemata harbour, he is admitted to the emergency department of the local hospital where a friendly nurse and doctor talk him through the standard safety procedures of an Earth hospital.
Although it sounds like an excerpt from Taika Waititi’s latest Hollywood blockbuster, Thor: Ragnarok, it is in fact the premise of Waitemata District Health Board’s (DHB) new safety video for patients admitted to Waitakere and North Shore Hospitals.
Filmed at North Shore Hospital, the video features some familiar faces including 2015 Billy T Award winner, Hamish Parkinson (Thor: Ragnarok, Hunt For The Wilderpeople) who stars as Ghoumash; Charles Pierard (The World’s Fastest Indian, Shortland Street); and even a cameo from Beulah Koale (Hawaii Five-0, Shortland Street).
Created by True, the advertising agency behind Air New Zealand’s renowned in-flight safety content, the video is an entertaining and light-hearted way to engage hospital patients with key messages around hospital safety.
Penny Andrew, Director of Waitemata DHB’s Institute for Innovation and Improvement says, “Being admitted to hospital is a stressful time for patients and receiving a barrage of information regarding infection and fall prevention, medication etc. can sometimes be an overwhelming experience. This engaging and memorable short video contains all the key hospital safety messages in a concise video package with a balance of humour and seriousness which will ensure that these messages are understood and retained by patients during their hospital stay.”
The video was made possible by Well Foundation, the official fundraising body of the Waitemata District Health Board.
Andrew Young, CEO of the Well Foundation is grateful to True who donated their creativity, direction and production time.
“Everyone loves the Air New Zealand safety videos, so when we approached True with the need for a hospital safety video, we were so excited when they took on the project and we’re thrilled with the final outcome. I’ve talked to many contacts in hospitals around the world about what we’ve done, and it appears we’re the first to use humour – and a lost alien – rather than present a serious, corporate-style safety video.”
The video launches at the start of patient safety week which begins on Sunday, November 5 and will be available on the hospital’s internet network that patients can access when they connect to the free hospital Wi-Fi.
See it here: